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CRM Conversation Buttons and Controls

Boom Support avatar
Written by Boom Support
Updated this week

This guide provides a detailed overview of all tools and controls available inside each conversation. These elements help teams manage guest communication efficiently, maintain organization, and ensure a smooth workflow.

Top Bar

Visual Reference

Element

Description

AI Autopilot

The AI button controls whether autopilot is active. When enabled, the AI automatically manages the conversation and sends responses. When paused, the AI stops sending messages but continues providing suggested replies for approval.

Reassign to Manager

Routes the conversation to a Communications Manager (available only if this role exists). Use when managerial help, oversight, or approval is needed.

Escalation

Moves the conversation into the Escalations pipeline for human supervision. Useful when the guest needs close monitoring or the AI should no longer continue the thread.

Sale Attribution

Allows you to attribute a closed deal to a specific seller for accurate KPI tracking, performance reporting, and sales credit.

Assignee

Assign the conversation to yourself or another team member. Ensures clear ownership and accountability.

Copy Conversation Link

Generates a direct link to the conversation for easy sharing with colleagues or supervisors.

Notes Filter

Displays only internal notes (shown in yellow) so you can focus on internal updates and action items without guest messages.

Conversation Tags

Add quick identifiers such as VIP, irate guest, special request, or other internal categories. Helps teams quickly understand context and categorize interactions.

AI Summary

Automatically condenses long message threads into a structured overview, highlighting key topics, timelines, and action items.

Translation

Instantly translates the guest’s messages into English, helping teams respond to international guests without switching tools.

Conversation Actions:

  • Close

  • Follow-Up

  • Reopen

Close a conversation when complete, set a follow-up for later review, or reopen a closed conversation. Follow-up labels appear next to the action button—yellow for upcoming, red for overdue.

Fun Level (Guest Sentiment)

A 1–5 rating that reflects guest sentiment. Ratings below 3 indicate a potentially unhappy guest and place the conversation in the Staying Angry pipeline for extra attention.

Conversation Thread

Visual Reference

Element

Description

Guest Message (Blue Bubble)

Shows the message sent by the guest. Displays the guest’s name, channel used (SMS, email, messaging platform), and the date & time of the message.

System Log Line (Fun Level, Status Changes, etc.)

A grey inline log that records system events such as Fun Level changes, conversation closed, follow-up scheduled, escalated, assigned, or other automated updates. Each log entry includes its timestamp.

AI Container

Appears when the AI is on. It shows you an option to view its chain of thought, confidence level, AI message, options to Approve or Reject, and the policy it has detected.

Click here to learn more about Boom AI Agent.

Support Message (Grey Bubble)

Messages sent by you (or another support agent). Displays: sender name, sending channel (SMS, email, WhatsApp, etc.), and whether it was Auto (automated AI message) or manually sent. The date & time also appear below the message.

Bottom Bar

Visual Reference

Element

Description

Add Button

Here you have the option to add:

  • Premade Messages: Quickly insert templates for common responses

  • WhatsApp Templates: insert pre-approved templates for WhatsApp

  • Generate With AI: Create AI-generated draft replies

  • Media Upload: Attach images or files

Channel Selection

Choose whether to send via SMS, email, OTA/channel messaging, or WhatsApp (if enabled)

Text box

Type your custom responses.

Sent button with character count

Deliver your message to the guest, and see how many characters you have typed down.

These tools support fast, consistent, and flexible communication across different messaging channels.

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