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CRM Overview

Boom Support avatar
Written by Boom Support
Updated over a year ago

The CRM acts as your unified Inbox, where all guest interactions for sales and support are managed. Conversations are sorted into tabs based on their status or trigger, enhancing organization and simplifying management. This is also where you can find the automated message settings.

The CRM features an AI Assistant that communicates with guests, offering responses and solutions, generating tasks, and escalating issues to a human when necessary.

In the CRM module, each row represents a guest (also referred as a ticket); clicking on a row opens the guest's chat.

To access the CRM module, open the main menu and click on CRM


Sales

This section is designated for sales agents, contains all the reservations in ‘inquiry’ stage.

Key Performance Indicators

KPIs offer insights into your team's performance, comparing the current month to the previous one. Hovering over the sign displays a tooltip explaining its function.

KPI

Purpose

Trigger

Today Sales

Marked as sold in the last day

Today's confirmed reservations that were initially in the 'inquiry' stage.

Potential Sales

Total price of inquires in the last day

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Conversion Rate

Conversion in sales in the last day

Sum of inquiries that were turn to “confirmed”

Top seller - ‘Today’s Date’

Todays top sales agent

Sale assigned to agent (open chat and click on “sales” green button on top. Assign the sales agent)

Total sales - ‘Current Month’

Total sales for current month - when hovering showing list of sales agents and sales amounts

Sale assigned to agent

Remarketing tries

Messages sent to guests that didn't book initially

Failed inquiries follow up and success with conversion

Sales Inbox

Guest conversations are categorized based on their statuses.

Tab

Purpose

Trigger

Unanswered

Reply easily to pending messages from guests

Last message is from the guest

AI Escalations

Leads needing human attention when the AI cannot offer a solution.

Problems or inquiries that the AI assistant cannot address. Manual activation is possible by clicking the bell icon in the chat.

Active Leads

Leads in communication

-

Follow ups

Follow up with leads, guests requests/issues

‘Move’ button

My Tickets

Assign guests to agents

Assignee column

Awaiting Payment

Track confirmed reservations with missing payment

Payment status (Not complete when reservation is confirmed)

Recently Confirmed

Leads who recently booked

Reservation status changes from “inquiry” to “confirmed”

All

All leads / Guests. This tab allows to use filters and search for any guests/leads

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Customer Support

This section is designated for customer support agents, contains all the reservations in ‘confirmed’ stage.

CS Key Performance Indicators

KPIs offer insights into your team's performance, comparing the current month to the previous one. Hovering over the sign displays a tooltip explaining its function.

KPI

Purpose

Trigger

Guests chats

Amount of guests CS team talked with in last day

Communication with guest in chat

Closed Tickets

Closed tickets opened last day. Ticket refers to an open issue or conversation with guests

Manually close a ticket by clicking the clock icon in the chat.

Response SLA

Response percent under 6 min

Response under 6 min will affect positively, anything beyond that will reduce the score

Comm Review Rate

Avg review score for communication this past
month

Overall Score of ‘Communication’ by guest in OTA Channel review

CS Inbox

Guest conversations are categorized based on their statuses.

Tab

Purpose

Trigger

Unanswered

Reply easily to pending messages from guests

Last message is from the guest

AI Escalations

Guests requiring human intervention when AI solutions are insufficient or when managerial oversight is needed.

The AI will signal escalation by illuminating the bell icon , which can also be manually triggered by a customer service agent.

Open Tickets

Guests currently involved in an issue or ongoing communications.

-

Stying & Angry

Focus on guests who are currently staying and have issues / negative experience

If the fun level score is 3 or below and the guest is currently staying (inactive if not staying). The AI Assistant automatically rates each conversation. Customer service agents can also adjust the fun level.

Waiting refunds

Guests awaiting compensation or a pending refund.

A refund related task (Catalog Item) is created for the guest.

Overbooking

Spot on double bookings

Reservation with same listing ID + same / overlapping dates

Follow ups

Check in with guests regarding their requests or issues.

Initiate a follow-up by clicking the 'Move' button.

My Tickets

Assign guests to CS agents

Guest chat assigned to an agent

All

All leads / Guests. This tab allows to use filters and search for any guests/leads

-

Search and Filter Reservations

To search and filter for a reservation, navigate to the "All" tab. From there, you will see the search and filtering bar, where you can filter using the stay dates, listing, reservation status, price range, and time since created.

💡When searching for a reservation, you can use the guest's name or the reservation ID.

  • Searching using guest name:

  • Searching using reservation ID:

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